Author: Robert James Hardy

Amy Morin never thought her article would be read by millions of people in just days.
In fact, she initially didn’t even write the article for public consumption – she wrote it for herself.

Noah Kagan of AppSumo is known for starting several companies and growing them to 7 or 8 figures in revenue.
Recently, while participating in a 24-hour business challenge to prove that anyone can start a business today, Noah asked his followers what business he should start.

Ten or fifteen years ago the ‘get rich’ advice usually included making apps. Remember hearing things like this? “Make an app, sell a million copies for 99 cents each, and you’re practically a millionaire!”

Here’s a super simple method to:
Increase the apparent value of your product
Place your product among the very best in the business
Make your product an instant mainstay by association

This is, pure and simple, a lesson in flexibility and adaptation.
All too often I see new marketers who KNOW what their customers want and KNOW how to best market that product to them.
And these are almost always the marketers who fall flat on their face because no one can tell them anything different – not even their customers.