Dirty Little Secret about One-on-One

by Robert James Hardy · July 6, 2018

Have you ever seen a bonus for a product that included some kind of one-on-one coaching?

For example, it might be a mini-course in which participants send in their assignments each day for comments.

Or maybe participants are allowed to email one question per day for 30 days.

It’s some kind of non-automated simplified coaching that takes a real person to fulfill.

And if you’re like me, you wondered how in the heck this product seller was going to be able to grade all those assignments, or answer all those questions, or whatever.

Well, here’s the dirty little secret: Most, and I mean MOST of the participants will never actually participate.

Let’s say the bonus is one free question per day for 30 days via email.

And let’s further say that 1,000 copies of this product – with bonus attached – was sold.

Of those 1,000, likely 800 to 900 will never send in a single question.

Of the remaining 100 to 200, some will ask questions the first week. These are the folks who are actually using the product right away, and the first week will be the toughest to keep up with demand.

But the second and third weeks will see a significant decline in questions.

Week 4 might have a slight uptick as buyers realize their time is running out.

Bottom line, most people NEVER take advantage of these kinds of bonuses, which means that if you want, YOU can offer this sort of bonus yourself.

One more thing: If you have a competent, well-trained assistant, then your assistant can be the one to fulfill most of these light coaching duties for you. Your assistant takes all the easy questions, and sends the more difficult ones to you. Just specify on your bonus that it will be you or a highly trained assistant, just to keep it honest.

One more ‘secret’ about these kinds of bonuses; they can sometimes – depending on the niche and the product – create a significant increase in sales.

Test it out on your offer and see what happens.